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BLACK FRIDAY NOW ON IN STORE AND ONLINE - SAVE UP TO 40% IN OUR BLACK FRIDAY SALE

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Collections

Baby Bathtime

Baby Loves Bathtime 

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Cuddledry 'Hands-free' baby towel oatmeal

£34.95
 

Aquascale™ V3 Digital Baby Bath - White

£74.99
 

Cuddledry 'Hands-free' baby towel oatmeal

£34.95
 

Aquascale™ V3 Digital Baby Bath - White

£74.99
 

Shnuggle Bath Stand

£34.95
 

Avery Row Nappy Caddy - Coastline

£44.00
 

Avery Row Nappy Caddy - Riverbank

£44.00
 

Avery Row Nappy Caddy - Wild Chamomile

£44.00

Baby Carriers

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Baby Carriers

Ergobaby Embrace Carrier

£99.00
 
Sale

Ergobaby Omni Deluxe

£184.00 £205.00
 
Sale

Ergobaby Omni Breeze Baby Carrier

£149.00 £185.00
 

Baby Feeding & Monitors

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 Sale

Elvie Single Electric Breast Pump

£242.00 £269.00
 

Elvie Double Electric Breast Pump

£499.00
 
 Sale

Elvie Single Electric Breast Pump

£242.00 £269.00
 

Elvie Double Electric Breast Pump

£499.00

Baby Brezza Formula Pro Advanced

£249.00
 
 

Baby Brezza Formula Pro Mini

£199.99
 

Baby Brezza Bottle Washer Pro - All In One Washer, Steriliser, Dryer

£355.00

Baby Brezza One Step Steriliser Dryer Advanced

£129.99
 

Baby Monitors

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Baby Monitors

Owlet Dream Duo

£379.00
 

Owlet Dream Sight

£99.00
 

Ewan the Dream Sheep Deluxe - Beige

£44.95

Bedside Cribs & Moses Baskets

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Bedside Cribs & Moses Baskets
 
 Sale

Silver Cross Lunar Bedside Crib

£145.00 £175.00
 

Purflo Sleep Tight Baby Bed - Soft White

£125.00
 

SnuzBaskit Liner - Graphite

£24.95
 

SnuzBaskit Liner - Light Grey Marl

£24.95

Best Sellers

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 Sale

Silver Cross Cove Ultimate 360 Car Seat Bundle - Champagne

£1,220.00 £1,370.00
Sale

Silver Cross Reef 2 Special Edition Accessory Bundle - Frappe with Cloud T Plus and T Base

£1,645.00 £1,835.00
 
 Sale

Silver Cross Cove Ultimate 360 Car Seat Bundle - Champagne

£1,220.00 £1,370.00
Sale

Silver Cross Reef 2 Special Edition Accessory Bundle - Frappe with Cloud T Plus and T Base

£1,645.00 £1,835.00
Sale

CYBEX Priam Cloud T 10 Piece Bundle Sepia Black

From £1,529.00 £1,775.00
 
Sale

Joolz Aer2

£389.00 £439.00
 
Sale

Bugaboo Butterfly 2 Pushchair

£391.00 £435.00
 
Sale

iCandy Pip

£364.00 £429.00
 

Bugaboo

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Bugaboo
Sale

Bugaboo Butterfly 2 Pushchair

£391.00 £435.00
 
 

Bugaboo Butterfly 2 Bumper Bar

£44.95

Bugaboo Butterfly Bumper Bar

£45.00

Bugaboo Fox 5 Carrycot Stand

£150.00

Bundles Laura

Sally to Add

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 Sale

CYBEX Gazelle S 9 Piece Comfort Bundle - Seashell Beige

£949.00 £1,139.75
Sale

Cybex e-PRIAM 10 Piece Bundle with Cloud T i-Size Travel System Bundle - Leaf Green

From £1,829.00 £2,175.00
 
 Sale

CYBEX Gazelle S 9 Piece Comfort Bundle - Seashell Beige

£949.00 £1,139.75
Sale

Cybex e-PRIAM 10 Piece Bundle with Cloud T i-Size Travel System Bundle - Leaf Green

From £1,829.00 £2,175.00
Sale

Cybex e-PRIAM 10 Piece Bundle with Cloud T i-Size Travel System Bundle - Sepia Black

From £1,829.00 £2,175.00
Sale

CYBEX Balios S Lux 10 Piece Bundle - Moss Green with Cloud T Plus and T Base

£1,169.00 £1,349.00
Sale

CYBEX Balios S Lux 10 Piece Bundle - Chocolate Brown with Cloud T Plus and T Base

£1,169.00 £1,349.00
Sale

Cybex e-PRIAM 10 piece bundle with Cloud T i-Size Travel System Bundle - Sepia Black

£1,829.00 £2,175.00
 

Car Seats

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Car Seats

Silver Cross Motion 2 All Size Car Seat

£325.00
 

CYBEX Cloud T Plus i-Size Car Seat - Peach Pink

From £249.95
 

Cybex Solution G2 Almond Beige in Plus Fabric

£174.00
 

Cybex Solution G2 Moon Black in Plus Fabric

£174.00

Car Seats

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Car Seats

Silver Cross Motion 2 All Size Car Seat

£325.00
CYBEX Sirona T i-Size Plus Car Seat - Sepia Black-Car Seats-Sepia Black-CYBEX Base T- Natural Baby Shower

CYBEX Sirona T i-Size Plus Car Seat - Sepia Black

£319.00
 
 

CYBEX Cloud T Plus i-Size Car Seat - Peach Pink

From £249.95
 

Cybex Solution G2 Almond Beige in Plus Fabric

£174.00

Car Seats 2

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Car Seats 2

Silver Cross Motion 2 All Size Car Seat

£325.00
 

CYBEX Cloud T Plus i-Size Car Seat - Peach Pink

From £249.95
 

Cybex Solution G2 Almond Beige in Plus Fabric

£174.00
 

Cybex Solution G2 Moon Black in Plus Fabric

£174.00

Changing bags & Pushchair Accessories

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Changing bags & Pushchair Accessories
 

Baa Baby Original Sheepskin Footmuff | Black with Milk Lambskin

£229.00
 

Baa Baby Sheepskin Bassinet Liner | White 70 x 30cm

£95.00

Baa Baby Sheepskin Buggy Style Liner

£129.00
 
 

Baa Baby Sheepskin Pram Mittens | Latte

Sold Out

Clearance

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Bugaboo Butterfly Pushchair - Black/Stormy Blue-Strollers-No Bumper Bar- Natural Baby Shower
Sale

Bugaboo Butterfly Pushchair

£269.00 £419.00
 
 
 Sale

CYBEX Gold Footmuff - Black

£69.95 £99.95
Bugaboo Butterfly Pushchair - Black/Stormy Blue-Strollers-No Bumper Bar- Natural Baby Shower
Sale

Bugaboo Butterfly Pushchair

£269.00 £419.00
 
 
 Sale

CYBEX Gold Footmuff - Black

£69.95 £99.95
 
 Sale

Cybex Platinum Winter Footmuff Mini

£89.00 £219.00
 

CYBEX Sirona Gi i-Size Plus Car Seat - Ocean Blue

Sold Out
Sale

Ergobaby Omni Breeze Baby Carrier

£149.00 £185.00
 
 
 Sale

Joolz Aer Leg Rest

£19.99 £24.95

Clothing

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Cozy Crew Club - The Fur Bear Lining Fluffy Coat Romper

£25.00
 

Cozy Crew Club - Waffle Bear One Piece Playsuit

£25.00
 

Cozy Crew Club - The Fur Bear Lining Fluffy Coat Romper

£25.00
 

Cozy Crew Club - Waffle Bear One Piece Playsuit

£25.00
 

Cozy Crew Club - Bear Fleece Romper - Cream

£25.00
 

Cozy Crew Club - Bear Fleece Romper - Brown

£25.00
 

MORI Clever Zip Sleepsuit - Blue Stripe

£32.50
 

MORI Clever Zip Sleepsuit - Blush Stripe

£32.50

Cozy Crew Club

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Cozy Crew Club - The Fur Bear Lining Fluffy Coat Romper

£25.00
 

The Teddy Bear Boucle Wrap Baby Grow Romper - White

£25.00
 

Cozy Crew Club - The Fur Bear Lining Fluffy Coat Romper

£25.00
 

The Teddy Bear Boucle Wrap Baby Grow Romper - White

£25.00
 

The Teddy Bear Boucle Wrap Baby Grow Romper - Cream

£25.00
 

The Happy Bear Boucle Wrap Baby Grow Romper

£25.00
 

Cozy Crew Club - The Fur Bear Winter Coat

£35.00
 

Cozy Crew Club - Bear Fleece Romper - Brown

£25.00

Cybex

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Cybex
CYBEX Priam Cloud T Travel System - Sepia Black-Travel Systems-Matt Black-Lux-Cloud T + Base- Natural Baby Shower

CYBEX Priam Cloud T 8 Piece Bundle - Sepia Black

From £1,729.00
CYBEX Gazelle S + Cloud T Luxury Bundle - Lava Grey-Travel Systems-No Base- Natural Baby Shower
 
 Sale

CYBEX Gazelle S + 11 Piece Bundle - Lava Grey with Cloud T Plus and T Base

£1,349.00 £1,580.00
CYBEX Gazelle S + Cloud T Luxury Bundle - Moon Black-Travel Systems-No Base- Natural Baby Shower
 
 Sale

CYBEX Gazelle S + 11 Piece Bundle - Moon Black with Cloud T Plus and T Base

£1,349.00 £1,580.00
 
 Sale

CYBEX Gazelle S + 11 Piece Bundle - Almond Beige with Cloud T Plus and T Base

£1,349.00 £1,580.00

Furniture

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Furniture
 
 Sale

Silver Cross Seville 3 Piece Nursery Set with Convertible Cot to Toddler Bed, Dresser & Wardrobe

£845.00 £995.00
 
 Sale

Silver Cross Seville 2 Piece Nursery Set with Convertible Cot Bed to Toddler Bed & Dresser

£545.00 £645.00
 
 Sale

Silver Cross Geneva 3 Piece Nursery Set with Convertible Cot to Toddler Bed, Dresser & Wardrobe

£945.00 £1,195.00
 
 Sale

Silver Cross Geneva 2 Piece Nursery Set with Convertible Cot to Toddler Bed & Dresser

£645.00 £795.00

Gift Cards

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Baby Loves Gift Card

From £10.00

Baby Loves Gift Card

From £10.00

iCandy

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iCandy Peach 7 Porcini Pushchair and Carrycot Twin & Accessories Bundle

£1,934.00
 
 Sale

iCandy Peach 7 Pushchair Bundle - STUDIO with Cloud T Plus & T Base

£1,849.00 £1,900.00
 

iCandy Peach 7 Porcini Pushchair and Carrycot Twin & Accessories Bundle

£1,934.00
 
 Sale

iCandy Peach 7 Pushchair Bundle - STUDIO with Cloud T Plus & T Base

£1,849.00 £1,900.00
 
 Sale

iCandy Peach 7 Pushchair Bundle - Editions Coco with Cloud T Plus & T Base

£1,699.00 £2,043.00
 
 Sale

iCandy Peach 7 Pushchair Bundle - Editions Biscotti with Cloud T Plus & T Base

£1,699.00 £2,043.00
 
 Sale

iCandy Peach 7 Pushchair Bundle - Editions Pecan with Cloud T Plus & T Base

£1,699.00 £2,043.00
 

iCandy Peach 7 Porcini Pushchair and Carrycot Twin

£1,684.00

Jellycat

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Jellycat Bashful Allium Bunny

Sold Out
 

Jellycat Amusables Christmas Tree

£40.00
 

Jellycat Bashful Allium Bunny

Sold Out
 

Jellycat Amusables Christmas Tree

£40.00
 

Jellycat Bashful Black & Cream Puppy Comforter

£20.00
 

Jellycat Bashful Black & Cream Puppy Soother

£25.00
 

Jellycat Bashful Unicorn - Really Big

£125.00
 

Jellycat Amuseables Gingerbread House

£45.00

Joolz

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Joolz
 

Joolz Aer+ Foldable Bumper Bar - Mid Brown Carbon

Sold Out
 
 

Joolz Aer+ Pushchair 2024

Sold Out
 

Joolz Aer/Aer+ footmuff - Mighty Green

Sold Out
 
 Sale

Joolz Organiser - Sandy Taupe

£44.95 £49.95

Joolz

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Joolz Aer+ Foldable Bumper Bar - Mid Brown Carbon

Sold Out
 
 

Joolz Aer2 Car Seat Adaptor Set

£45.00
 

Joolz Aer+ Foldable Bumper Bar - Mid Brown Carbon

Sold Out
 
 

Joolz Aer2 Car Seat Adaptor Set

£45.00
 

Joolz Aer/Aer+ footmuff - Mighty Green

Sold Out
 
 Sale

Joolz Organiser - Sandy Taupe

£44.95 £49.95
 
 Sale

Joolz Aer/Aer+ Leg Rest

£21.00 £25.00
 

Joolz Aer2 Nest to Seat - Forest Green

£149.00

Newness

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Baby Loves Gift Card

From £10.00
 

Jellycat Amuseables Steepy Tea Bag

Sold Out

Baby Loves Gift Card

From £10.00
 

Jellycat Amuseables Steepy Tea Bag

Sold Out

Silver Cross Motion 2 All Size Car Seat

£325.00
 

Jellycat Bashful Allium Bunny

Sold Out
 

Jellycat Bashful Luxe Bunny Pine - Christmas 2025

Sold Out
Sale

Bugaboo Butterfly 2 Pushchair

£391.00 £435.00
 

Pushchair Accessories

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Pushchair Accessories
 

Baa Baby Original Sheepskin Footmuff | Black with Milk Lambskin

£229.00

Baa Baby Sheepskin Buggy Style Liner

£129.00
 
 

Baa Baby Sheepskin Pram Mittens | Latte

Sold Out
 

Baa Baby Sheepskin Pram Mittens | Milk

£79.00

Pushchairs + Strollers

Discover our wide range of stylish pushchairs to find the perfect one for you and your family. From compact cabin approved strollers, single and double pushchairs to full travel systems. All the brand we love are available in our Wilmslow store for you to try. We stock only the best brands, including Silver Cross, Cybex, Bugaboo, Joolz, iCandy and more!

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Pushchairs + Strollers
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Onyx

£1,450.00 £1,665.00
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Damson

£1,450.00 £1,665.00
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Maple

£1,450.00 £1,665.00
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Pewter

£1,450.00 £1,665.00

Pushchairs new***

sall  to add descriotion

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Sale

Bugaboo Butterfly 2 Pushchair

£391.00 £435.00
 
 

Bugaboo Butterfly 2 Bumper Bar

£44.95
Sale

Bugaboo Butterfly 2 Pushchair

£391.00 £435.00
 
 

Bugaboo Butterfly 2 Bumper Bar

£44.95

Bugaboo Butterfly Bumper Bar

£45.00
 
 Sale

Silver Cross Cove Ultimate 360 Car Seat Bundle - Champagne

£1,220.00 £1,370.00
 
 Sale

CYBEX Gazelle S 9 Piece Comfort Bundle - Seashell Beige

£949.00 £1,139.75
 

Silver Cross Nia Travel System with accessory pack - Onyx

£1,270.00

Sale Furniture

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 Sale

Silver Cross Bromley 3 Piece Room Set - White

£745.00 £895.00
 
 Sale

Silver Cross Seville 3 Piece Nursery Set with Convertible Cot to Toddler Bed, Dresser & Wardrobe

£845.00 £995.00
 
 Sale

Silver Cross Bromley 3 Piece Room Set - White

£745.00 £895.00
 
 Sale

Silver Cross Seville 3 Piece Nursery Set with Convertible Cot to Toddler Bed, Dresser & Wardrobe

£845.00 £995.00
 
 Sale

Silver Cross Valencia 3 Piece Nursery Set - Convertible Cot to Toddler Bed, Dresser & Wardrobe

£845.00 £995.00
 
 Sale

Silver Cross Geneva 3 Piece Nursery Set with Convertible Cot to Toddler Bed, Dresser & Wardrobe

£945.00 £1,195.00
 
 Sale

Silver Cross Bromley 2 Piece Room Set - White

£495.00 £595.00
 
 Sale

Silver Cross Seville 2 Piece Nursery Set with Convertible Cot Bed to Toddler Bed & Dresser

£545.00 £645.00

Silver Cross

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Silver Cross
 

Silver Cross Cove - Accessory Bundle - Champagne

£945.00
 

Silver Cross Cove - Accessory Bundle - Maple

£945.00
 

Silver Cross Cove - Accessory Bundle - Damson

£945.00
 

Silver Cross Cove - Accessory Bundle - Onyx

£945.00

Silver Cross Cove

Discover Cove Pushchairs & Accessories

Cove is designed to deliver the smoothest ride across any terrain. With a carrycot suitable for overnight sleeping, reversible reclining pushchair seat with a magnetic buckle and rucksack-style harness, built-in elevation system, spacious 10kg shopping basket, multi-height sun hood, and a range of stylish coordinating accessories, Cove ensures complete comfort for your little one from their first stroll up to approximately 4 years old. 

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 Sale

Silver Cross Cove Ultimate 360 Car Seat Bundle - Champagne

£1,220.00 £1,370.00
 

Silver Cross Reef / Dune / Cove Carrycot Stand

£100.00
 
 Sale

Silver Cross Cove Ultimate 360 Car Seat Bundle - Champagne

£1,220.00 £1,370.00
 

Silver Cross Reef / Dune / Cove Carrycot Stand

£100.00
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Onyx

£1,450.00 £1,665.00
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Damson

£1,450.00 £1,665.00
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Maple

£1,450.00 £1,665.00
 
 Sale

Silver Cross Cove Ultimate 360 Family Car Seat Bundle - Pewter

£1,450.00 £1,665.00

Silver Cross Nia

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Silver Cross Nia Carrycot - Chocolate

£200.00
 

Silver Cross Nia Carrycot - Champagne

£200.00
 

Silver Cross Nia Carrycot - Chocolate

£200.00
 

Silver Cross Nia Carrycot - Champagne

£200.00
 

Silver Cross Nia Carrycot - Conifer

£200.00
 

Silver Cross Nia Carrycot - Onyx

£200.00
 

Silver Cross Nia Stoller and Carrycot - Onxy

£595.00
 

Silver Cross Nia Stoller and Carrycot - Champagne

£595.00

Sleep Aids

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Ewan the Dream Sheep Deluxe - Beige

£44.95
 

Ewan the Dream Sheep Deluxe - Beige

£44.95

Stroller Laura

Sally to add

View collection
Sale

Bugaboo Butterfly 2 Pushchair

£391.00 £435.00
 
Sale

iCandy Pip

£364.00 £429.00
 
Sale

Bugaboo Butterfly 2 Pushchair

£391.00 £435.00
 
Sale

iCandy Pip

£364.00 £429.00
 
 

Joolz Aer+ Pushchair 2024

Sold Out
Sale

Joolz Aer2 Carrycot

£217.00 £229.00
 
 

Joolz Aer2 Car Seat Adaptor Set

£45.00
 
 Sale

Joolz Aer2 Mosquito Net

£19.75 £21.95

Toys & Gifts

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Jellycat Bashful Unicorn - Really Big

£125.00
 

Baa Baby Original Sheepskin Footmuff | Black with Milk Lambskin

£229.00
 

Jellycat Bashful Unicorn - Really Big

£125.00
 

Baa Baby Original Sheepskin Footmuff | Black with Milk Lambskin

£229.00

Baa Baby Sheepskin Buggy Style Liner

£129.00
 
 

Baa Baby Sheepskin Bassinet Liner | White 70 x 30cm

£95.00
 

Baa Baby Sheepskin Pram Mittens | Latte

Sold Out
 

Baa Baby Sheepskin Pram Mittens | Milk

£79.00

Travel Strollers

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Travel Strollers
 

Silver Cross Nia Stoller and Carrycot - Champagne

£595.00
 

Silver Cross Nia Stoller and Carrycot - Chocolate

£595.00
 

Silver Cross Nia Stoller and Carrycot - Onxy

£595.00
 

Silver Cross Nia Stoller and Carrycot - Conifer

£595.00

UPPABaby

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UPPABaby
Sale

Uppababy Minu V3 Stroller

£359.00 £399.00
 
 Sale

Uppababy Ridge Ex Display

£349.00 £699.00
Sale

Uppababy Minu Duo

£539.00 £599.00
Sale

UPPAbaby Vista V3 Pushchair, Cybex Cloud T Plus, T Base & Adapters

£1,388.00 £1,588.00

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