Baby Loves is an independent nursery boutique in Wilmslow, Cheshire. We opened the store in 2021 after working in the retail industry all my life and in the baby business for 22 years. While I absolutely love it, after 14 years as Marketing Director at Mothercare and more than five years as Retail Director at Mamas & Papas, I felt the time was right to do something for myself. And after stumbling across this 3000sq ft former Neptune store at Millbank House in Wilmslow – Baby Loves was born!
While there are other baby stores in the area, no-one seems to offer what we do, which is premium (often unique) baby and toddler brands coupled with a high quality, personal five star service.
Anyone can sell a pushchair so we want to go the extra mile, so we unpack, steam and build all our pushchairs for the customer so they’re ready to go – we even offer a free steaming service for customers who have bought their pushchair elsewhere.
We’re responsible for helping customers choose a pushchair that’s right for them and which suits their lifestyle. We don’t try to push same brand bundles on our customers, so each component of a travel system is individually chosen and then bundled. But if it’s not right for parent or baby, we offer a unique 30-day pushchair exchange – the first of its kind in the UK!
We’re also the only store in the area with the whole team fully car seat trained. We’ll fit it and show you how it works and since most grandparents will need to use it at some point too, we encourage customers to bring them along to show them how it works and make them feel part of the journey.
As well as offering a premium shopping experience for Cheshire parents-to-be, we’re building a community here at Baby Loves for parents to meet up and access free advice, support and expertise. We’ll be offering a range of complimentary in-store events with expert talks on first aid (with Millie's Trust), sleep, hypnobirthing, baby yoga – and plenty more. We’ll also be showcasing and supporting local businesses – baby photography, swimming lessons and so on. Our store location on a retail park makes it easy for expectant parents to park right outside!
We would love you to follow us on Instagram @babyloveswilmslow, we love sharing pictures of the pregnant mums and dads to be when they collect their dream pushchair!
Being involved in the happiest, most important time of someone’s life is a privilege and at Baby Loves, we want to offer them something a bit different to the rest of the high street. As well as stocking popular pushchair and car seat brands such as iCandy, Bugaboo, Cybex, Silver Cross, Joolz, Uppababy and Doona, we also stock a wide range of premium baby clothing and gifting brands including Donebydeer, Jellycat, Mori and Babidu. Everything we stock is carefully curated and because no-one wants to bump into everyone else’s child wearing the same dress or coat, we keep a very tight limit on clothing stock – usually just two pieces in each size and colour. Similarly, we will only stock one brand of baby monitor – but we know it will be the best, Owlet is our favourite. The same with a breast pump or bottle feeding kit – we aim to choose the best in each category, our best selling brands are Elvie and Baby Brezza. We have Silver Cross nursery furniture and are expanding the range creating a new nursery section in 2025 which will allow us to showcase our amazing new products such as the Carmel Nursing Chair and the Lunar next to me crib. Our customers love our edited range of exclusive brands that you don't find on the high street, Tiba and Marl bags have been a real hit with mums to be looking for a stylish hospital bag that they can use from birth and beyond!
We would love to be a small part of your amazing journey so come and say hello at Baby Loves in Wilmslow.